Senior model — multi-year brand ambassador placement

Context

A senior model with two decades of editorial credits was looking for a single multi-year brand placement to anchor the next phase of the career. Previous agencies had focused on short campaigns; the talent wanted a board-level deal.

Brief

Identify three credible long-term brand partners and run a contained, written-rules placement cycle. No public auction. No press. Close one three-year ambassador deal by the end of the year.

Approach

1. 01Drew up a shortlist of seven brands aligned with the talent's editorial profile.
2. 02Ran six cycles of contained, structured introductions.
3. 03Negotiated three full-term proposals through to written offer.
4. 04Closed the selected three-year deal in cycle six.