A small senior team. Operated from Geneva.
We build and operate the public-facing work — brand pages, editorial properties, creator accounts, talent representation — for clients who treat their audience as a long position, not a campaign.
We hold a single editorial standard across every engagement, regardless of practice. The standard is written down with the client at the start. It is what the work is measured against, week to week, and what we will say no to when the temptation to lower it appears.
We operate small senior teams. Every engagement has a partner-level point of contact. There is no junior layer between the work and the people responsible for it. The trade-off — smaller roster, fewer engagements — is one we make on purpose.
We are paid to compound. Most of our engagements are in their second year or later. The work we do in the third year of a relationship is the work we are most proud of. We do not chase logos.
Synthia is operated by a small senior team based in Geneva, with collaborators across Europe and the United States. We serve clients from Switzerland, the European Union, the United Kingdom, and select North American accounts. We do not list a founder or a team page. The firm presents itself institutionally.